What is Go-To-Market Strategy?
What’s the problem? Let’s figure out what you want to achieve with your business. This sometimes looks like a workshop, but might just as easily be a phone call. The output of this is a list of recommendations and estimated costs aimed at helping you achieve your business goals. If you want to go further you can.
Fundamental to developing your go-to-market strategy is insight around your business, your customers and the competitive landscape. Inkvine can undertake this for you, or help you find the right research partner from our extensive network.
Inkvine helps you to develop your strategic plan. This is most likely to be a year long roadmap with specific monthly goals, planned activities and KPIs. Your roadmap, once agreed, is basically the starting point for your in-house marketing team, and your way of checking in to see how things are going. This shared document is the lynchpin of daily, weekly and monthly activities. It’s also what will allow you to manage your budget effectively.
Once your strategic roadmap is in place, you’ll need the right resources and support to implement the activities outlined. We aim to empower our clients to deliver their own success, however if you need implementation support, we work with a range of tried and tested experts, service providers and freelancers. We’ll introduce you to the best people for your needs.