GO-TO-MARKET STRATEGY

Go-To-Market Strategy is an established process that helps new and existing companies bring new products or services to the right audiences. At Inkvine, we have established a four-step process to help. Step 1: Needs Analysis. Step 2: Research Phase. Step 3: Strategic Planning and Step 4: Implementation. Each step has deliverables, outputs and deadlines which are agreed in advance.

We work with companies who seek to grow nationally and internationally, and who will depend on digital channels to do so. What does that look like? Well, we may deliver workshops or training, or we may provide retained services for multiple projects. However, we have a strict Mary Poppins Protocol.
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MARY POPPINS PROTOCOL
The Mary Poppins Protocol is simple enough really. We stay for as long as we’re needed, and not a minute longer. Our goal is to get you to a point where your goals are clear, your means to achieve them are owned, and you have acquired all the necessary knowledge and skills to move your business on.
 
Over the course of your project, we develop your go-to-market strategy, train your current team (or build one for you) and create a detailed, 12 month road-map in line with your marketing budget with all channels, tactics and KPI’s mapped out for you. Unlike the movie though, we’re happy to come back to visit.  We’re happy to support you as you transition into your new model for marketing growth.
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WORKSHOPS & PROJECTS

We have developed a process for needs analysis and problem solving that works like this. We do a small piece of useful work that helps to clarify the problem, and we map out a project based solution. Our workshops are fast, useful and cost effective. You can read all about it on our approach page. 

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YOUR MARKETING TEAM ON DEMAND

When we’re working on your project, we’re your marketing team on demand and we’re always happy to help. Our in-house skills include Strategy, Planning, Training, PR, SEO, Design, Development, Content, Social, Adwords, Events, Email and lots more. We work around the clock (because we have clients in on both sides of the Atlantic) and for the duration of the project, we’re here to help you grow your business. However, we can only work for a select number of clients at any one time, so you may have to wait for one project to finish before another one can start. Why not start with a workshop to see what’s possible?

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KNOWLEDGE LABS

Startup Knowledge Labs

Once a year we run a 12 week accelerated marketing lab for startups. We run this in partnership with VC funds and high performance startups based in Ireland and the UK. Over the term we execute a bespoke set of workshops combined with expert one-to-one mentoring. This tailored solution, combined with peer to peer learning, helps the whole group to raise their marketing game exponentially. If you’re interested in registering for our next knowledge lab series, please request a brochure. 

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Development

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Design

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Design

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Design

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InkVine

Marketing and Communications Consultancy. Growth Specialists.

Find us at

Dublin | Limerick | Cork

Contact

enquiries@inkvine.ie

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