Inkvine Communications and Mathys & Squire Consulting Announce Partnership to Support IP and Innovation for Technology Firms
[Dublin and London, Tuesday 2nd June, 2021] A new partnership between deeptech communications firm Inkvine and prestigious intellectual property (IP) advisory firm, Mathys & Squire Consulting has launched today to foster innovation and IP commercialisation and valuation in the technology sector. The partnership will provide client portfolios of both firms with access to the extensive domain expertise of the other, extending collective services to provide client support for long-term IP and market proposition.
Inkvine helps breakout technology firms find their voice and capture emerging markets. Founded by Emily Ross in 2016, the company defines and executes complete go-to-market strategies—from positioning and core communications, to channel and funnel optimization. Armed with a deep understanding of emerging technologies and backed by a distributed team of technology experts, Inkvine has helped a range of startups, foundations, and platforms cross the chasm from ideation to measurable growth.
Mathys & Squire Consulting is based in London and is a wholly owned subsidiary of Mathys & Squire LLP, a leading European patent and trade mark attorney firm. Mathys & Squire Consulting, formerly Coller IP, together with its parent firm, specialises in providing independent advice and services across all legal and commercial aspects of IP, including due diligence, audits, valuation, training, innovation landscaping licensing, monetisation and competitive intelligence.
Ross spoke about why the two firms chose to collaborate.
“Intellectual property is such an important area for the companies we work with. Often they push the boundaries of technical capability and innovation and it’s critical that they have expert guidance through the complexities of IP, patents and trademarks, because it makes such a difference to long-term financial success. We are skilled at building brands and communicating remarkability, and IP is a significant part of the communications mix. Having IP expertise to draw on gives our customers clear commercial advantage.”
Anthony Coleman from Mathys & Squire Consulting explained why they chose Inkvine as a partner.
“We work with some of the most innovative companies in the world, across all technology areas. However, communicating complex and novel capabilities to the broader audience of media, investors and customers is often challenging for our clients, especially at the earlier stages of their businesses. We recognise that Inkvine is uniquely positioned to help our clients communicate successfully for commercial success. We are therefore delighted to be partnering with the Inkvine team and very much look forward to working together on upcoming projects.”
Inkvine and Mathys & Squire Consulting will be collaborating jointly on a number of innovation projects over 2021 and 2022, with the first project scheduled to launch in Q4.
ENDS
About Inkvine Consulting
Inkvine Communications was founded in 2016 to help scaling technology firms to find their voice and capture emerging markets. It provides a mix of specialist marketing, PR and communications services with a focus on international growth strategy and positioning for scale. Their award-winning clients are entrepreneurs, innovators and leaders in their field and include Axonista, Nova Leah, Nutritics, Xsellco, Rentalmatics, Wunder AI and BD Research Ireland. They work with a select number of clients at any one time, solving complex problems using creative and innovative communications strategies. For more information visit www.inkvine.ie.
About Mathys & Squire Consulting
Mathys & Squire Consulting is a team of intellectual property (IP) experts with over 100 years of combined legal and commercial experience, providing strategic and commercial IP advice that aligns with business goals. With expertise spanning the full IP offering across a range of sectors and technologies, the team focuses on providing an independent and unbiased service to all clients – from early-stage startups with growth plans, to SMEs and universities, through to large corporates seeking to expand their IP portfolios. Through this strategic and tactical IP advice, meaningful value is realised from clients’ intangible assets, supporting business growth and success.