Keyword research is a fundamental part of marketing strategy, even if you think of yourself as an ‘offline’ brand.  This video blog post is a basic introduction to keyword research and covers what it is, what applications it can have and how to get started.

I began this post thinking I could wrap things up in about three minutes. In fact it took me twice that! And we’ve barely even scratched the surface! however, for further reading I would highly recommend the following links:

Here’s Google’s guide to getting set up on Adwords

Getting more accurate keyword search volumes

This post is a little more technical, but explains how to access the more granular search volumes in the Keyword Planner (without having to spend money on Adwords.)

Further reading

From the basics right up to advanced, you can’t beat Moz. Follow their blog for all things SEO and keyword related.