Keyword research is a fundamental part of marketing strategy, even if you think of yourself as an ‘offline’ brand.  This video blog post is a basic introduction to keyword research and covers what it is, what applications it can have and how to get started.

I began this post thinking I could wrap things up in about three minutes. In fact it took me twice that! And we’ve barely even scratched the surface! however, for further reading I would highly recommend the following links:

Here’s Google’s guide to getting set up on Adwords

https://www.google.ie/adwords/get-started/

Getting more accurate keyword search volumes

This post is a little more technical, but explains how to access the more granular search volumes in the Keyword Planner (without having to spend money on Adwords.)

https://www.screamingfrog.co.uk/accurate-google-keyword-data/

Further reading

From the basics right up to advanced, you can’t beat Moz. Follow their blog for all things SEO and keyword related.

https://moz.com/blog/category/keyword-research