Keyword research is a fundamental part of marketing strategy, even if you think of yourself as an ‘offline’ brand. This video blog post is a basic introduction to keyword research and covers what it is, what applications it can have and how to get started.
Generating publicity for a local event isn’t all that hard – once you know what to do! A local event is most certainly ‘news’ and you’ll find most local papers are super keen to at least mention your event. There are three things that matter.
I was first taught how to write a press release about a decade ago years ago by a lady called Ellen Gunning, someone who literally wrote the book on PR. Several books actually. And unlike many things in marketing, not much has really changed since then! The basic rules are as follows: